Founded in 1997 in Los Angeles by Rawd Emortal, EMORTAL combines the extraordinary and mortal with the everyday, marking its beginning with the iconic box logo tee. Known for its simplicity and meaningful design, the brand still remains, introducing a new logo in 2018 – a three-headed dragon shaped like an 'E,' symbolizing our growth and dedication to our roots. We create timeless, quality apparel and accessories for today's individuals, embracing fun designs and authenticity. EMORTAL is more than a brand; it's a movement fueled by passion, creativity, and perseverance. We invite everyone to join our vision of blending timeless design with modern appeal. To make our journey even more exciting, EMORTAL will release exclusive, limited items throughout the year, offering our community the chance to own unique pieces of our story. Be part of our legacy as we continue to blend tradition with innovation.